An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Now available: Nudge: The Final Edition

The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s...

The former "Vice" journalist and producer of the Netflix documentary, "Fyre," presents a revelatory examination of the con-artists, grifters, and scammers of the digital age that outlines recommendations for protecting consumers.

"As we become a more digital society, the gains that have been made for the environment by moving toward a paperless world with more and more efficient devices will soon be or already have been offset by the number of devices in our lives that are always using energy. But many don't think about the impact on the environment of the "Internet of things." Whether it's a microwave connected to the internet, use of Netflix, or online shopping, these technological...

"Tells the behind-the-scenes story of Elon Musk's controversial and polarizing acquisition of Twitter and its profound and continuing effects."--

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space,...

It all started when 14-year old Hannah Salwen, idealistic but troubled by a growing sense of injustice, had a eureka moment when she saw a homeless man juxtaposed against a glistening Mercedes coupe. "You know, Dad," she said, "If that man had a less nice car, that man there could have a meal." This glaring led the Salwen family of four, caught up like so many other Americans in this age of consumption and waste, to follow Hannah's urge to do something--so...

"This is a mind-changing manifesto about the environment, efficiency, and the real path to sustainability. Hybrid cars, fast trains, compact florescent lightbulbs, solar panels, carbon offsets: everything you've been told about being green is wrong. The quest for a breakthrough battery or a 100 mpg car are dangerous fantasies. We are consumers, and we like to consume greenly and efficiently. But David Owen argues that our best intentions are still...

"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate...