"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--Provided by publisher....

"Examines the current efforts among media and tech companies such as Disney, Apple, and Comcast to catch up to Netflix in the streaming video business with multi-billion-dollar investments in new arenas."--

"The consumer power dynamic has changed forever. Are you ready? Armed with computers, tablets, smartphones, and connected globally to each other, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers-"Me's"-have changed the traditional market dynamics of retail into Metail. Through what Bines calls "The Quantum Consumer Revolution,"...

If their interactions with you and your employees were the only things your customers knew about your business, what would they say about it? Would they use descriptions such as "uninformed," "rude," "hot-tempered," "uncaring"? For your customer, nothing else represents your business more than your employees; therefore, for you nothing should be more important than arming these essential employees with the knowledge and skills they need to find the...

Your job may be all about sales, but not your customers. Did you know that the average executive spends less than 5 percent of their time engaged in the buying of products and services? Therefore, sales professionals who focus solely on the moment of the sale have made a fatal miscalculation in understanding their customers. If you want to gain the winning edge for your sales performance, it's time to embrace the entire customer life cycle. Beyond...

A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.

"Thieves and scammers are on the prowl for easy targets who have significant exposed assets and if you're a senior citizen who saved for retirement, you may be the perfect mark. Fran Tarkenton, the NFL Hall of Fame quarterback who became a successful entrepreneur, has partnered with certified public accountant and financial executive rick Gossett to present this practical, up-to-date guide to scam-proofing your savings during your golden years. Safe...

"Your relationships with your 'smart' products are about to get a lot more personal. Think how commonplace it is now for people to ask Siri for the weather forecast, to deploy Roomba to clean their homes, and to summon Alexa to turn on the lights. The 'smart home' market will reach $124 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. These...