Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating,...

"How can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate...

This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z. Packed with stories and insights from dozens of youth research projects, you'll find out what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours. In InstaBrain, you will learn:· Where they go for different types of content· What...

"Some people believe Americans should make an effort to buy goods made in the United States; others say this it does not matter where something is made. Thanks to allowances, many children are consumers in their own right, and even those who are not will one day have to make ethical decisions about where their money is spent. Through alternating viewpoints, complemented by fact boxes and a graphic organizer, this objective text explores both sides...

"A bold argument that our 'quest for cool' shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while hip...

"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy, and the structured framework to derive and support it, these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior...

"An award-winning financial journalist and an anthropology expert presents a new way for businesses to thrive by studying the behavior of consumers, markets and organizations instead of their traditional reliance on economic models and Big Data."--