Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.

This "wickedly funny" (The Boston Globe) New York Times Notable Book from the two-time Pulitzer Prize-winning author of The Underground Railroad and The Nickel Boys is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor...

As seen on GOOD MORNING AMERICA and in HARVARD BUSINESS REVIEW

BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising

Your job title isn't your brand, nor is the name of your company. You are your brand—because what you do today may not be what you do tomorrow.

When you give meaning to your own name, it secures your professional longevity.

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Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

"Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...

"What a sweet treat! This title is packed with the history of The Hersey Company through narrative nonfiction, informative sidebars, Fun Facts, and more."

"In his 2009 book Crush It, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. Now Gary explains why that's even more true today, offering his perspective on what has changed in the last nine years and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier -- and not just financially -- than they ever imagined possible by following Crush It principles. The...

"This title introduces readers to Pokémon, covering its history, franchises and products, and worldwide impact. The title features engaging infographics, informative sidebars, vivid photos, and a glossary."--Amazon.com.

"Your favorite characters are now part of the Who HQ library! Say hello to the premier title in the What Is the Story Of? series. Hello Kitty! This cute cartoon character who's shaped like a bobtail cat and wears a bow in her hair has become an icon of our times. Hello Kitty, as she is known, is a piano-playing, cookie-baking darling from London with a heart of gold. Readers will learn all about Kitty, who was first created in Japan, but has since...

LinkedIn can extend your reach in the business world, with only minimal time invested each week. Breitbarth shows you how to navigate the world's largest business networking site, create a powerful personal profile, and discover your next job, customer, or opportunity.